2025 Wrapped
Dear VMG Community,
2025 marked some meaningful milestones for VMG. We celebrated our 20th anniversary by investing more than $350 million across 20 companies, completing three major exits, welcoming five talented new teammates, and raising our largest fund yet—VMG Consumer VI. I couldn’t be more proud of what we accomplished together.
What makes me most proud, though, is something that’s been true since the very beginning: the strength of our people. About 90% of our investment team today started their VMG careers as Associates. They’ve learned the craft of identifying opportunities, partnering with entrepreneurs, and building enduring businesses from the leaders who came before them. We believe this continuity and shared DNA are what make VMG special.
Looking toward 2026, I’m excited to share that one of these homegrown investors, Robin Tsai, will join me as Managing Partner, working together to co-lead the firm in its next chapter. Over his 16 years at VMG, Robin has distinguished himself as an exceptional investor, a keen observer of consumer trends, a thoughtful steward of the VMG franchise, and a trusted leader within our team. Together, we remain deeply committed to mentoring the next generation of investors and building the capabilities we’ll need to seize what’s next in consumer investing.
For me, this year has been about more than milestones. It’s been about laying the foundation for the future. I’m grateful for what we’ve built together and even more energized about where we’re headed. To our founders, LPs, and friends, thank you for being part of this journey with us.
Warmly,
P.S. 2026 is also ushering in a new look for VMG. You’ll spot glimpses of our rebrand throughout this post, but head to our website to check it out in all its glory.
In addition to Robin Tsai elevating into Managing Partner, our team celebrated five other well-deserved promotions and welcomed five new team members. For a more in-depth look at our team, click here.
The close of VMG Consumer VI at $1 billion — our sixth and largest fund to date — was a highlight of 2025. The milestone reflects our optimism in the current consumer market, our ongoing commitment to supporting innovative founders, and our ethos of growing with direction, not just momentum.
But the fund is far from all we have to report when it comes to recent news:
Inc. magazine published a feature on Robin Tsai and K18 co-founders Britta Cox and Suveen Sahib, chronicling how VMG’s investment and collaboration helped scale K18 and guide it to a Unilever acquisition.
General Partner Carle Stenmark also sat down with CTO Magazine to chat all things consumer tech, sharing an evergreen statement that captures our mission: “The companies we partner with are founder-driven and managed by passionate people, people I genuinely enjoy and respect.”
And fellow Technology GP Indy Guha joined forces with VP Dhruv Bansal to share VMG’s perspective on how AI is going to change — and is already changing — the consumer landscape. In this article for Retail TouchPoints, they define buzzy terms like agentic commerce and Generative Engine Optimization, concluding that AI merchandising is an opportunity for founders and retailers alike.
As mentioned above, VMG has a refreshed look. The rebrand reflects the meaning of Velocity Made Good: the measure of progress toward a destination, accounting for detours along the way. Shoutout to the team at Holiday Studio for all the hard work that went into the design – we’re excited for you to take a look.
Cheers to 2026!
